Why do you use colours in your products?
Appearance is an important factor in the overall appeal of food. As a result, Kellogg adds small amounts of colouring ingredients to some products to achieve the desired appearance. Colours can be natural or artificial. They are Health Canada-approved and most colours (whether natural or artificial) can be labelled as “colour”. The presence of this term in the list of ingredients indicates that food colour has been added to the product; however, it does not indicate which food colour has been added. In Canada, 97% of our permanent ready-to-eat-cereal offerings have no artificial colours and we are well on our way of reaching our goal of no artificial colours or flavours by the end of 2018. This includes many Kellogg’s favourites, such as the original varieties of Rice Krispies, Special K, Mini Wheats, as well as Corn Flakes, Frosted Flakes, Raisin Bran, Froot Loops among others.