Isn’t there a lot of sugar in your cereal and what are you doing to reduce the amount of sugar in your cereals?
As we’ve listened closely to our consumers and their families, we have made strides to give them more of what they want and need in their foods, and less of what they don’t. And one of the things we know people want less of is sugar. In 2014, Kellogg Company introduced our Global Breakfast Food Beliefs that set specific targets for sugar reduction to be achieved by 2020. Kellogg Company has pledged to lower sugar so that globally, 90 per cent of our cereals will have 10 grams of sugar or less per 30 gram serving by the deadline. In Canada, we’ve already exceeded this goal for 95 per cent of our cereals. Given all the interest in sugar, it’s important to note that there’s not as much sugar in our Kellogg’s foods as one may think. Looking at cereal specifically, less than 5 per cent of the sugar consumed by Canadian adults and children comes from cereal.