From one great day over 100 years ago to today, Kellogg has continued to fuel better days for Canadian families and families around the globe.
Discover Our Best Days
1898 — In a fortunately failed attempt at making granola, our company’s founder, W.K. Kellogg, and his brother, Dr. John Harvey Kellogg, changed breakfast forever when they accidentally flaked wheat berry. W.K. kept experimenting until he flaked corn, and created the delicious recipe for Kellogg’s Corn Flakes*.
1906 — W.K. Kellogg opened the “Battle Creek Toasted Corn Flake Company” and carefully hired his first 44 employees. Together they created the initial batch of Kellogg’s Corn Flakes* and brought to life W.K.’s vision for great-tasting, better-for-you breakfast foods.
1914 — Kellogg’s Corn Flakes* is introduced to a new country: Canada. (Later the Kellogg Company will spread the goodness of grain around the world by opening factories in Australia, England, Mexico, Japan, India and more. Today Kellogg brightens breakfast in over 180 countries around the world).
1915 — Kellogg introduces Bran Flakes, the first high-fibre cereal, promptly followed by the introduction of Kellogg’s All-Bran* one year later.
1923 — The Kellogg Company made another bold move and became the first in the food industry to hire a dietitian. Mary Barber started the Kellogg’s Home Economics Department and began defining the roles different foods played in proper diets.
1930 — As the United States sunk into the Depression, W.K. declared, "I'll invest in people," and he did. He split shifts and hired new employees to work them. He also founded the W.K. Kellogg Foundation, whose mission — to help children realize their potential — complements that of the Kellogg Company to this day.
To further our commitment to people, Kellogg became one of the first companies to proudly display our cereals’ recipes and nutritional info on our boxes — so our customers knew exactly what they were eating.
1942-1945 — Kellogg employees proudly produced K-rations for the U.S. armed forces overseas during World War II, and our engineering teams helped manufacture supplies in Kellogg machine shops. We continued to help America get nutrition by bringing new, whole-grain cereal to life when we introduced Kellogg’s Raisin Bran*
1969 — The Kellogg Company was honored to provide breakfast for the legendary Neil Armstrong, Buzz Aldrin and Michael Collins during their ground-breaking Apollo 11 trip to the moon.
1997 — We opened up the W.K. Kellogg Institute for Food and Nutrition Research — where food scientists, nutritionists and engineers transform wholesome grains and other ingredients into great-tasting and good-for-your-family foods.
2006 — The Kellogg Company celebrated our 100-year commitment to nutrition, health and quality. We also celebrated our future — by creating new Kellogg’s Special K* Bars and other innovative ways of arming your family and others with delicious nutrition you need to help make the most of every day.
2009-2010 — After discovering that many Canadians don’t get enough fibre, Kellogg increased the fibre in many of our most popular cereals — including Kellogg’s Froot Loops* cereal. Kellogg Canada has more ready-to-eat cereals that are at least a source of fibre than any other food company.
2012 – Kellogg welcomed Pringles* to its family of beloved brands, strengthening the company’s competitive position in global snacks. Through the acquisition of the Pringles* brand, Kellogg is now the world's second-largest savory snacks player. Pringles* are sold in more than 140 countries and are available in more than 80 flavours.
Today — We’re proudly upholding the values W.K. Kellogg instilled more than 100 years ago — but now we’re doing it in 180 countries across the world. Our mission is still to provide you and your family with better breakfasts that lead to better days, and we flake corn the same way W.K. did back in 1898. It just tastes better that way.