The Power of Breakfast

At Kellogg, we believe in the power of breakfast.
Building on the heritage of our founder,
we also believe that a grain-based breakfast
can provide a superior start to one's day.

As a global food industry leader, we’re constantly looking for new ways to nourish and delight our consumers. From breakfast foods to snacks to frozen meals, our products appeal to a broad variety of tastes and nutrition needs.


Part of our approach to product development is a focus on improving the nutritional value of our foods. Whether we are increasing nutrients and ingredients that consumers want more of and need (such as Vitamin D, fibre and whole grain) or reducing those they want less of (such as sodium and sugar), we hold fast to one key objective: offering great-tasting foods that people love while making, marketing and selling them safely and responsibly. We are also committed to informing consumers about nutrition so they can make informed choices about their food purchases.


Global Breakfast Food Beliefs

Kellogg Worldwide Marketing & Communications Guidelines

Learn more in our Corporate Responsibility Report