At Kellogg, we have a rich and storied history of community investment. W.K. Kellogg, who was considered one of the foremost philanthropists of the 20th century, gave away virtually all of his wealth.
More than 100 years later, our founder’s legacy of generosity has evolved into a holistic strategy that focuses on global hunger relief, with an emphasis on breakfast. Our Breakfasts for Better Days™ signature cause, which launched in early 2013, aligns with our business as the world’s leading cereal maker.
By implementing a single, long-term charitable cause, we are using our resources more effectively to make a difference. And as a food company, it simply makes good sense for us to focus on global hunger relief, food insecurity and the importance of breakfast for children in particular.
Through Breakfasts for Better Days, Kellogg has already helped make billions of days better for people in need, providing 1.9 billion servings of food since 2013. That includes making sure children have the best start to their day by getting breakfast at school. We’ve far surpassed our goal of one billion servings by 2016—but we’re only just getting started. Our new goal is to create three billion Better Days for people worldwide by 2025.
- Donating food to people in need, including 2.5 billion servings of food in partnerships with hundreds of food banks in Canada and across five continents;
- Expanding breakfast programs so that 2 million children across Canada and worldwide can get the best start to their day;
- Supporting 500,000 farmers, their families and communities with Climate Smart Agriculture practices to increase yields, improve climate resiliency and reduce post-harvest food loss and food waste;
- Committing to 45,000 volunteer days by Kellogg employees at their local community food banks, community farms and breakfast programs; and
- Engaging 300 million people to join Kellogg in its hunger relief efforts, through Kellogg commercial promotions, engagement online and social media participation.
In Canada, through our partnership with Breakfast Club of Canada, we have helped feed over 250,000 kids in 1,620 breakfast clubs coast to coast. And our longstanding support of Food Banks Canada also continues to make a difference. As Food Bank Canada’s 2014 Donor of the Year, and 2016 Award of Excellence recipient, we’re continuing to lead the fight against hunger with our support of local hunger relief initiatives, as well as corporate in-kind and financial donations.