Goodness of Grains

A grain-based breakfast is a great start to your day

We believe in the power of grains, and that a grain-based breakfast is a great start to your day. Grains are small but mighty and contain essential nutrients.

More than 100 years ago, W.K. Kellogg saw the promise in a single grain. And with a simple flake of toasted corn, he introduced breakfast cereal to the world. Today, our cereals still begin with the wholesome simplicity of grains, such as wheat, corn, oats and rice. We also use grains like barley and quinoa in our foods.

Grains are a staple in our cereals, waffles and snacks. But more than that they’re also a staple in a growing world’s dietary choices. Today cereal grains form the foundation of a healthy diet for millions of people. They’re rich in carbohydrates, are naturally low in fat, and can be a significant source of some key vitamins and minerals, and fibre.

We’re working hard to sustainably source and use grains to provide you with the food you want, in the way you want it.