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Kellogg Canada is a wholly owned subsidiary of Kellogg Company and is committed to educating consumers about nutrition and well being through responsible packaging, brochures, advertising and symposia developed with scientific and medical communities.
Some of Kellogg Canada's best known brands include Corn Flakes, Special K*, Raisin Bran, Froot Loops*, Rice Krispies*, Corn Pops*, VECTOR*, Nutri-Grain*, Eggo* and Pop-Tarts*. Kellogg's* spokes-characters include such enduring brand icons as Tony the Tiger*, Snap!* Crackle!* and Pop!*, and Toucan Sam*.
Since its establishment in 1906, the Kellogg Company has been committed to providing high quality, grain-based, nourishing foods to help consumers achieve optimal health. Kellogg's* founder, W.K. Kellogg, believed strongly in the value of lower-fat, fibre-rich grain based foods for healthy eating.
With 2001 sales of nearly $9 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, piecrusts, and ice cream cones.
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