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Fibre & Whole Grains

Fill Your Day With Fibre

From healthy hearts to happy outlooks, a diet high in fibre can help ensure the all-around wellness of your family. Yet in spite of the strong evidence of the benefits of fibre to overall health, Canadians only get half the recommended adequate intake levels of fibre in their diets.1

But what, exactly, is enough?

The Institute of Medicine has published daily fibre recommendations that are based on age and gender. And while at first glance these recommendations would seem simple to achieve, the truth is that most of us fall well short of these healthful goals — which means we’re losing out on all of fibre’s helpful benefits, like promoting good digestive and heart health.2-5

But a great-tasting Kellogg’s* cereal with fibre is just the start. So to help you make the most of every meal, our Fibre Tracker  lets you develop informed choices about the foods you eat — giving you the knowledge you need to transform a good morning into a great day.


The Whole Truth About Whole Grains

We often hear a lot about the health benefits of whole grains. But as beneficial as they can be, it's important to select foods with whole grains that are at least a source of fibre. That's because studies show that the fibre content may be the main driver for many of the health benefits associated with eating whole grains.6 Yet whole grains can vary in their dietary fibre content, and some whole-grain foods contain very little fibre.7

So how do you know you’re getting the most from your whole grains?

When you simply “flip for fibre” to read the Nutrition Facts table on the side of each box, you can easily determine if a whole grain is listed in the ingredient statement and if the Kellogg’s* cereal you love is a good source of fibre (at least 3 grams, or 10 percent Daily Value, per serving) or an excellent source of fibre (at least 5 grams, or 20 percent Daily Value, per serving).

Fortunately, Kellogg Canada has more ready‐to‐eat cereals that are at least a source of fibre than any other food company. 8 So you have more ways to give your family the fibre they need, together with the great Kellogg’s* taste they love.


  1. Health Canada, Canadian Community Health Survey Cycle 2.2, Nutrition. (2004). Nutrient Intakes from Food. Provincial, Regional and National Summary Data Tables: Volume 1.
  2. International Food Information Council Fibre Fact Sheet 2008
  3. Guamer et al (2003) Gut flora in health and disease. The Lancet 360: 512-519
  4. Cochrane Database of Systematic Reviews 2008 Issue 2. Priebe MG, van Binsbergen JJ, de Vos R, Vonk RJ. Whole grain foods for the prevention of type 2 diabetes mellitus. http://www.cochrane.org/reviews/en/ab006061.html ext-link
  5. Scientific Advisory Committee on Nutrition (2008) Statement On Dietary Fibre see http://www.sacn.gov.uk/pdfs/final_sacn_position_statement_for_website_dietary_fibre.pdf
  6. “The Report of the Dietary Guidelines Advisory Committee on Dietary Guidelines for Americans,” 2005. Part D. Science Base, Section 6: “Selected Food Groups; Fibre and the Observed Protective Effect of Whole Grain.”
  7. Kellogg Company’s Every Gram Counts: Eating Away at the Fibre Deficit. 2009.
  8. Nielsen MarketTrack, National GB+DR+MM, latest 52 weeks ending May 7, 2011. Based on 47% share of RTEC cereals that qualify as a source, high source and/or very high source of fibre.