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Putting Sugar in Perspective

In the US, sugar in ready-to-eat cereal - including kids' cereals - provides 5% of an average child's daily intake of sugar.1 Yet it adds taste, texture and enjoyment to cereal, while encouraging the consumption of fiber, vitamins and minerals — essential nutrients that you and your kids might not otherwise get from any other meal. 2

In fact, while Kellogg’s* Froot Loops* includes 12 grams of sugar per serving, other common breakfast foods — such a medium blueberry muffin and fruit yogurt — contain more sugar per serving than cereal does.2

References

  1. Centers for Disease Control and Prevention. National Center for Health Statistics. National Health and Nutrition Examination Survey data. Hyattsville, MD: US Department of Health and Human Services, Centers for Disease Control and Prevention, [2005-06] [http.cdc.gov/nchs/nhanes].
  2. Health Canada. Canadian Nutrient File.