We’ve all heard that breakfast is the most important meal of the day. But did you know that cereal ranks as one of the best choices for breakfast?

Made with wholesome grains, Kellogg’s cereals help your family start the morning with energy by delivering a number of vital, take-on-the-day nutrients — nutrients that many of us, especially children, otherwise might miss.1,2,3

And cereal with milk is an important source of nutrients in children’s diets — bringing essential vitamins such as A, B6, B12 and D to your breakfast table each morning.

Many of our Kellogg’s cereals also contain fibre and whole grains that are important for your family’s overall health and well-being.

Plus, cereal is also lower in sodium and sugar than many popular breakfast options.4 In fact in the US, sugar in cereals — including kids cereals — contributes less than 5 percent of daily sugar intake among children, yet it adds taste, texture and enjoyment that help the consumption of important nutrients.5

So with a typically low-fat, nutrient-rich serving of delicious Kellogg’s cereal, you can provide your family with a nutritious and happy start to the day. .


  1. Cho S, Dietrich M, Brown CJ, Clark CA, Block G. The effect of breakfast on total daily energy intake and body mass intake: results from the Third National Health and Nutrition Examination Survey (NHANES III). J Am Coll Nutr. 2003;22:296-302.
  2. Matthews R. Importance of breakfast to cognitive performance and health. Perspectives in Applied Nutrition, 1996;3(3):204-212.
  3. Preziosi P, Galan P, Deheeger M, Yacoub N, Drewnowski A, Hercberg S. Breakfast type, daily nutrient intakes and vitamin and mineral status of French children, adolescents and adults. J Am Coll Nur. 1999;18:171-78.
  4. Health Canada. Canadian Nutrient File.
  5. Centers for Disease Control and Prevention. National Center for Health Statistics. National Health and Nutrition Examination Survey data. Hyattsville, MD: US Department of Health and Human Services, Centers for Disease Control and Prevention, [2005-06] , [http.cdc.gov/nchs/nhanes].

In This Section

Fibre & Whole Grains Reap the benefits of this healthful one-two punch.
Vitamin & Mineral Fortified Make the most of your day with these essential nutrients.
Sugar A little sweet helps the nutrition go down.
How to Read a Nutrition Label A healthy, happy day starts with making informed choices. See how the Nutrition Facts panel can help.
Cereal & Milk They’re better together – and help to make the morning delicious.