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Best Start to the Day

At Kellogg we’re always looking for ways to make everyone’s best better. And we believe that “better” starts with breakfast.

Best Start

More than just a meal, breakfast is the springboard to the day’s possibilities. By enjoying a nutritious breakfast each day, we all get energy we need to make the most of every morning. We kick-start our metabolism. And we’re all set up for a successful day.

Yet while many of us recognize the importance of breakfast and look for ways to make time for it in our daily routines, the realities of a hectic morning can make it difficult to fit the meal in each morning.

By skipping breakfast, even occasionally, we miss out on important nutrients that we may not make up for later in the day.1-3 Vitamins, minerals and fibre that are important for a well-balanced diet.

An not only do breakfast eaters get more nutrients, they eat fewer calories and less fat and cholesterol then those who don’t eat breakfast.4 Plus, adults who regularly enjoy breakfast tend to have healthier body weights and are more physically active than those who pass up the meal.1, 5-7

But beyond nutrition, more than a quarter-century of research shows a positive link between breakfast and mental alertness and physical performance.8,9 Ensuring a nutritious start in the morning better prepares all of us to finish the day strong.

Breakfast at Its Best

One great way to start the day right and enjoy the benefits of breakfast is with cereal.

Cereal ranks as one of the best breakfast choices available because it is typically a low-fat, nutrient-dense food. It is filled with the goodness of grains and provides vitamins and minerals like B vitamins, iron and zinc, as well as fibre. And usually at less than 200 calories per serving, it compares favourably to other breakfast options.

Best Start content

Plus, cereal offers variety. So everyone has the chance to eat what he or she loves. Great-tasting, good-for-you cereals that you want to wake up to. Cereals that get you up and get you going each day.

Cereal is also a good value. For less than 50 cents a bowl (including milk)10, your family can get all of the benefits of a nutritious breakfast.

And perhaps best of all, cereal helps keep mornings simple. It’s quick and easy to prepare — even for the busiest of families.


  1. Cho S, Dietrich M, Brown CJ, Clark CA, Block G. The effect of breakfast on total daily energy intake and body mass intake: results from the Third National Health and Nutrition Examination Survey (NHANES III). J Am Coll Nutr. 2003;22:296-302.
  2. Matthews R. Importance of breakfast to cognitive performance and health. Perspectives in Applied Nutrition, 1996;3(3):204-212.
  3. Preziosi P, Galan P, Deheeger M, Yacoub N, Drewnowski A, Hercberg S. Breakfast type, daily nutrient intakes and vitamin and mineral status of French children, adolescents and adults. J Am Coll Nur. 1999;18:171-78.
  4. Timlin MT, Pereira MA. Breakfast frequency and quality in the etiology of adult obesity and chronic diseases. Nutr Rev. 2007;65:268-281.
  5. Ma Y, Bertone ER, Stanek EJ 3rd, Reed GW, Hebert JR, Cohen NL, Merriam PA, Ockene IS. Association between eating patterns and obesity in a free-living US adult population. Am J Epidemiol. 2003;158:85-92.
  6. Song WO, Chun OK, Obayashi S, Cho S. Is consumption of breakfast associated with body mass index in US adults? J Am Diet Assoc. 2005;105:1373-1382.
  7. Keski-Rahkonen A, Kaprio J, Rissanen A, Virkkunen M, Rose RJ. Breakfast skipping and health-compromising behaviors in adolescents and adults. Eur J Clin Nutr. 2003;57:842-53.
  8. Wyon DP, Abrahamsson L, Jartelius M, Fletcher RJ. An experimental study of the effects of energy intake at breakfast on test performance of 10-year-old children in school. Int J Food Sci Nutr. 1997;48:5-12.
  9. Kennedy, E, Davies C. US Department of Agriculture School Breakfast Program. Proceedings of the Napa Valley Symposium Cognition and School Learning 1995. Am J Clin Nutr. 1998;67:743S-5S.
  10. Calculation represents the average price of one serving of Kellogg Canada Inc. cereal and half a cup of milk. Based on Nielsen MarketTrack Average Retail Price/Unit for 52-week period ending December 20, 2008.