Feeding Better Days

 

At Kellogg, we have a rich and storied history of community investment. W.K. Kellogg, who was considered one of the foremost philanthropists of the 20th century, gave away virtually all of his wealth.

More than 100 years later, our founder’s legacy of generosity has evolved into a holistic strategy that focuses on global hunger relief, with an emphasis on breakfast. Our Breakfasts for Better Days™ signature cause, which launched in early 2013, aligns with our business as the world’s leading cereal maker.

Through many generations, Kellogg consistently supported numerous charities and initiatives that were doing critical work in our communities. In 2012, we refocused our philanthropic giving to take better advantage of our strengths as a food company. By implementing a single, long-term charitable cause, we are using our resources more effectively to make a difference. And as a food company, it simply makes good sense for us to focus on global hunger relief, food insecurity and the importance of breakfast for children in particular.

Through Breakfast for Better Days, Kellogg has already helped make billions of days better for people in need, providing 1.9 billion servings of food since 2013. That includes making sure children have the best start to their day by getting breakfast at school. We’ve far surpassed our goal of one billion servings by 2016—but we’re only just getting started. Our new goal is to create three billion Better Days for people worldwide by 2025.

The next generation of our Breakfast for Better Days global purpose platform will see us bring our hunger and sustainability work together to make an even greater impact by:

  1. Donating food to people in need, including 2.5 billion servings of food in partnerships with hundreds of food banks in Canada and across five continents;
  2. Expanding breakfast programs so that 2 million children across Canada and worldwide can get the best start to their day;
  3. Supporting 500,000 farmers, their families and communities with Climate Smart Agriculture practices to increase yields, improve climate resiliency and reduce post-harvest food loss and food waste;
  4. Committing to 45,000 volunteer days by Kellogg employees at their local community food banks, community farms and breakfast programs; and
  5. Engaging 300 million people to join Kellogg in its hunger relief efforts, through Kellogg commercial promotions, engagement online and social media participation.

In Canada, through our partnership with Breakfast Club of Canada, we have helped feed over 165,000 kids in almost 1,500 breakfast clubs from coast to coast. And our longstanding support of Food Banks Canada also continues to make a difference. As Food Bank Canada’s 2014 Donor of the Year, we’re continuing to lead the fight against hunger with our support of local hunger relief initiatives, as well as corporate in-kind and financial donations.

Learn about our commitment to our communities.  ext-link

  • Fighting Hunger, Feeding Potential As part of our Breakfasts for Better Days* initiative, Kellogg Canada has helped over 167,000 kids in almost 1,500 breakfast programs across the country and the thousands of volunteers who are actively working to stamp out hunger in the classroom.
  • World Food Day Kellogg Canada employees rally together in support of World Food Day and the launch of Kellogg’s Breakfasts for Better Days* “Next Gen” commitments to create 3 billion better days for people around the world by 2025.
  • Our Hunger Relief Strategy We continue to lead the fight against hunger with in-kind and financial donations totaling over $3 million to date to our partners across Canada.